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Michael Gordon | Woodland Hills, CA

In our clients' own words

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.


Aside from a proven track record on every metric, from his ability to cull prospect lists and motor through cold calls to the actual results of the engagements; what made working with Mike so awesome was how on-target each interaction was, capturing and guiding new business down the funnel quickly.

I was pretty blown away to realize how much of the interaction was intentional and how much of the entirely natural interactions had a system behind them.

New to sales but not selling, I decided to take the 12 week Sandler course with Mike, and those all too brief 3 months proved pivotal to my first foray into sales... now, selling is a comfortable and natural process, I have effective behaviors that are helping me achieve my sales objectives and am best able to guide my prospects successfully through the sales process.

Brad Altfest, Strategic Business Development


Michael Gordon is an extraordinary individual and I am glad he is part of my professional network.

Michael and I had some phone calls on a couple of subjects, including networking and networking groups. Not long after a client of mine asked for a referral to someone who could train his sales team. Without hesitation I put Michael in touch with the client and Michael has been working that client's team through the Sandler Sales program ever since.

I would not hesitate to introduce Michael to my clients, my prospects or anyone in my network.

Ken Keller, Strategic Advisory Boards


I had more than 15 years of industry experience before starting my career as a financial advisor a couple of years ago. I thought I knew what I had to do and how to do it to succeed, until I started working with Mike at Sandler Training.

He challenged me to explore beyond already established processes, helped me understand how to articulate what I communicate with prospective clients and helped refine my prospecting approach.

I am a student to the training and this takes time and commitment to master, but I learn something new each day, implementing strategies that effectively help me help my client make informed decisions before taking action. Thanks Mike for your continued support!

Gregory Lewandowski, Edward Jones


I've been a seasoned sales professional for 12 years. After going through Mike's program, my business has completely changed for the best. I close more clients and do a lot less.

I was wasting so much time trying to impress the client to get them to close that I was wasting time that wasn't necessary. I don't recommend many people, Michael is at the top of my list of recommendations bar none.

Julian Espinosa, Growth Hacker

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

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Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

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